Dirtywhite Fashion, the New York based rock band, gives its listeners existential insights with a positive edge and creates a fusion of art rock with contemporary overtones. Above all, Dirtywhite Fashion seeks to move its listeners with its raw lyrical content and musically innovative style.

Originally formed in NYC, Dirtywhite Fashion is composed of lead singer and songwriter Feck, longtime bandmate and keyboardist Will Sprawls, bassist Chris Miles, and drummer Roman Storch. Their sophomore recording, Reality Music, the follow up to their critically acclaimed debut Thirteen, proves the band more confident and defined than ever, showcasing its unique musical sound. Laying a musical foundation comprised of innovative guitar lines, a Zeppelin-esque rhythm section, and analog-meets-digital synths, Feck’s soulful, yet grippingly distinct vocals maneuver through a variety of life experiences and observations. Feck’s writing philosophy can be described as concise and deliberate. “I write a song in one pass, one sit-down session, or it doesn’t get finished,” he says. “Songwriting is reactionary, in my opinion, and is the most true when it is reactionary. I very rarely revise any of my lyrics.”

Dirtywhite Fashion’s first album Thirteen was named one of the best debut CDs of the year by Michael Walls of 2walls.com and Alicia Koledin of altarnative.com. Their first single “Someday” climbed to #3 on garageband.com and was featured on Shut Eye Records’ “Buzzlighter” compilation, making the playlist on over 30 college radio stations nationwide. In addition, the single “Superstar” from Reality Music was featured alongside artists like Johnny Cash, Chris Robinson and Ours on CMJ’s marathon edition compilation, “Certain Damage.” Dirtywhite Fashion has played live across the east coast and has interviewed on numerous radio stations, including WRAS-GSU (the largest broadcast US college station).

Whether in studio or on stage Dirtywhite Fashion strives to create music that not only entertains but moves and inspires the listener. Live, the band is a gritty version of the album and can be described as “really tight but not to the point of sounding uninspired.” Keyboardist Will Sprawls explains, “We let loose and keep it real. Feck digs into the strings, Chris holds down the bottom, Roman beats the drums and I interject my soul as much as I can.”

Inspired by an eclectic array of musicians including Led Zeppelin, Radiohead, The Posies, Oasis, and Ryan Adams, Dirtywhite Fashion’s realistic approach, compellingly addictive tunes, and commercially viable sound will appeal to music lovers everywhere.

For more information contact Christie Allen, (917)279-1444 / Christie@dirtywhitefashion.com.


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Reality Music, the second album from NYC based rock band, DIRTYWHITE FASHION, can be described as a combination of melodic, soulful vocals, swirling, innovative guitar lines, and a churning, Zeppelin-esque rhythm section.

Fronted by Feck, (lead vocals and guitar) who penned the album, the honest, emotional lyrical elements of Reality Music touch on a variety of human experiences and characteristics including the search for identity and meaning, the exploration of relationships, commercialism, vanity, obsession, euphoria, spirituality, and the pursuit of dreams. Feck’s impressive vocal range, rising from a deep hum to a soaring falsetto, adds to the raw emotion and power of the lyrics.

While the band’s first album, Thirteen, was purposefully written and recorded in only two months and mainly acoustic guitar based with an alternative country feel, Reality Music, in comparison, was a more lengthy, thoughtful process. Explains Will Sprawls (keyboards and background vocals), “When Thirteen was created, we wanted to capture the album quickly to get the spontaneity that occurs when you don’t do lots of overdubs and really just bang it out. Reality Music was sort of a reaction to that vibe in that we took more time to develop the elements, experimenting with layers and atmospheres.”

Musically inspired by Led Zeppelin, Muse, Oasis, Radiohead, and Ryan Adams, among others, Reality Music confronts the complexities of life, culminating in a positive message. Above all, the band seeks to create music that touches the listener. “I would like my music to move others half as much as it moves me,” says Feck. “There are so many relevant themes and so much beauty that I truly believe anyone who wants, even in the smallest way, to open their eyes to it will see it. I don’t write about negative things. Even when I include negativity, I counter it with the positive.”

Described by Chris Miles (bass and background vocals) as “trippy at times but never losing its rock ‘n roll earthiness,” Reality Music “is what happens when you combine moody, melodic vocals with an aggressive rhythm section, spray painted with ethereal electronics.”
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Dirtywhite Fashion