Voodoohead Productions
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12/29/2012 11:10:56 AM
---- Updated 12/29/2012 11:16:07 AM
good music promotes itself
Good music promotes itself, most times without too much ado,
When trying to get your vibe to terrestrial radio or programs that accept cds digital submissions or downloads from the various platforms available, there are some basic things to be cognicent of.
Be aware of the stations polices,prior to contacting the station, or individual involved, read their submission policy, Dont send off unsolicited mailouts, That is one way to get your cds tossed in the garbage bin. Make arrangements and develop a relationship with your contacts and build and manage them over time. So when in the future you have other releases they will know who what to look for. I have a well established connection with many radios stations worldwide and they know my LOGO and name, so when they see it, they know what to expect, that I represent various artists and genre if it is a station that has a lot of different types of music, or only one style.
When sending by email or snail mail try to develop a short intro to catch the dj attention, but keep your sentences short and to the point, These cats are into the music, this is not a history lesson about you, that they will find out when they listen to your music, they dont care about the fancy colors and huge ink about your accomplishments. I have seen this with submissions to me. Introduce yourself, have images of your release, a tracklisting perhaps a short bio, some highlights and accomplishments and your contact information, of course most of you may know all this, but many dont
All that I have learned over time, so forcing the issue or bugging the hell out of djs, music directors and programmers is not the way to do it, be considerate,respectful and pitch your vibe in a manner that is professional.
I have seen musicians over do their own promotions and exasperate people within the industry.
So be circumspect when doing promo. And dont be offended if your vibe aint got it, or fits a program or makes the cut, just sharpen your skills and keep doing it. and remember, no one is obligated to listen to what you have anyways. have a great new year
bryon
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Tom O'Brien
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12/30/2012 11:38:07 AM
Good advice, Bryon. We all too often think that our music will speak for itself, but if you can't get someone to listen in the first place, it doesn't matter how good your music is. I don't think there is any one magic formula for submitting music, because each recipient is a different individual with different ideas of what they want to see. Some are going to be brought in by humor, others will be pout off by it. Some will be taken in by slickness, others will see right through it.
I think considerate and respectful are two really good words to remember. But there's a lot of luck involved in finding out how to reach whomever you're trying to reach. I always try to imagine a pile of new music on a recipient's desk. Your CD is just another of many. Never be discouraged by rejection or by being completely ignored. You just have to get enough product out there until something clicks with someone. The more submissions you make, the better your chances of someone actually listening to what you do.
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