1/31/2013 2:22:32 PM
---- Updated 1/31/2013 2:36:30 PM
IAC GEMS #13 Lets Go Tubin' by RONNIE HOCK
Lets Go Tubin' by Ronnie Hock is a delightful piece of whimsical retro -pop..Normally i wouldn't elevate a song thats so obviously a pastiche to the status of one of my "IAC gems", (tho i'd still enjoy it on my stations) but there's something here that just strikes a chord with me and seemed so memorable and fresh even on a first listen..
I think its the quality of CHARM it has...Yeh,this is a genuinelly charming song with an unaffected sense of joy.Its ploughing a similar furrow that artists like Harry Nilsson did in the 60s - updating that 20s goodtime music with plenty of oompa tuba (neat pun with the title here) n wah-wah wailing trumpet..
Anyways the elusive quality of 'charm' in music is a rare quality to find in these days of brow-furrowed ultra-earnest singer-songwriters,bludgeoning rock n pelvic grind dancepop..
Its more cynical ,jaded times we live in now - and the mainstream taste refects that-but there's still a quality of innocence the human soul craves (often ironically as a RELIEF from the artless,noisy chit-chatter of the modern musical world ) - so there's always gonna be a need for a song like this for certain people (i.e me) thats got a genuinelly life -affirming loving vibe..
The nearest modern music gets to being "charming" these days is the kinda twee 'little girl lost' folk pop thats ironically used alot to sell cars in adverts on TV..There's something so obviously self -conscious about that particular vibe that puts me off tho -not to mention the fact the music's usually lazily crafted n musically cliche...
This song on the other hand is beautifully made,totally natural,intuitive n timeless of melody - and shows a master craftsmans eye for arrangement n production detail..Like good music does,it strikes you as effortless- -tho you just know a huge amount of works gone in to get it to sound this way..