Sharp Practise
|
8/5/2009 5:52:05 PM
Keeping songs fresh
So, the lyrics are up on our website, the songs are now available there too, and one by one they’ll appear on our myspace site as well. So, there’s only one more job to do and this album is ready to roll.
That job is to make alternative mixes to keep the songs fresh for radio. For example, if you like a particular song you may get bored with it after a while, but what if you’re offered the album mix, an acoustic mix, a stripped down mix and an instrumental version? Four ways to enjoy the song and keep you interested? Four has got to be better than one!
So, it’s off to the mixing desk and, thanks to the memory in the auto mix facility, a relatively simple task to make those other mixes. It’s amazing going back to the basic tracks how you find little nuances that are there, building up the big picture of the album mixes, which come out in even greater detail when you strip some of the songs down.
So, an interesting exercise and one which brings us full circle.
Next time’s entry will be the last of this series as the album is now pretty much done and dusted and ready to roll. I‘ll talk about marketing to wrap things up next time – an often neglected area but one which really is vital to the success of a record. In a nutshell, it’s all about knowing and accessing your audience and not wasting your efforts and resources on trying to appeal to people who wouldn’t buy your music in a month of Sundays!
So, until then, I’ll wish you all the best.
|
|